C Sharp Consulting Representing Alligator Records - Tuesday, August 04 2009

Following the momentum it has gained in the film and television arenas with placements such as True Blood (HBO), Criminal Minds (CBS) and Friday Night Lights (NBC), Chicago-based, Alligator Records now has its sights set on the world’s advertisers. 

Alligator Records is home to some of the world’s premier blues and roots recording artists.  With a catalog of over 250 titles, Alligator artists have been the recipient of several Grammy Awards and more Blues Music Awards than any other contemporary blues label.  Alligator Records is regarded by fans and the media alike as the top contemporary blues record label in the world. 

Representing the catalog will be Chicago music firm, C- Sharp Consulting, Ltd.  “The entire catalog lends itself well to advertising messages.  The tracks are diverse, honest, quintessentially American and most important, authentic.  These are the qualities that advertisers look for in tracks,” said Jim Olen, partner of C-Sharp.  With close to 40 years of combined experience in the music and advertising industries, Olen and his partners Kent Anderson and John Morrison are uniquely qualified to find the perfect track to match a brand’s personality. 

"Since starting the label in 1971, I've found that blues and roots music has a huge and diverse fan base. Maybe it's the simple, direct and raw essence of our music that creates an emotional connection that fans identify with," said Alligator Founder Bruce Iglauer.  

About C-Sharp:  Based in Chicago and founded in 2005 – C-Sharp Consulting, Ltd. offers an array of services to recording artists and labels alike which include: Artist Management, Corporate Branding, Licensing and Sponsorship opportunities as well as Sales and Marketing advice and Financial Management.   For additional information about Alligator Records, please visit HUwww.Alligator.comUH or HUwww.C-SharpConsulting.comUH