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Back Office Capabilities’ available for Artist Self-Releases and Independent Labels
Sales and Marketing are essential elements of any successful business. C Sharp Consulting brings to the table a wealth of experience and creativity in sales and marketing as they pertain to the music industry. The founders of the Company have had long standing relations with key music retail executives, buyers, independent operators and senior management at both the national and independent retail community. The founders also have affiliations and ties to key executives and the major and independent distribution companies alike and are highly capable of interfacing with sales reps at the respective distribution companies. Additionally, C Sharp markets and promotes the product which we represent for our clients directly to key personnel and buyers at both national and independent brick & mortar and online accounts alike.
Representing your label to the retail and distribution community, C Sharp can assist in, and offer the following services;
o Secure Distribution (Domestic and International)
o Provide Digital Aggregator for global digital distribution
o Write a comprehensive Marketing Plan
o Create Solicitation Sheet
o Act as point person/label rep with your Distributor and retail accounts
o Target, submit and approve Co-op Advertising Programs
o Coordinate tour support advertising
o Implement micro-marketing to coincide with airplay and tour markets
o Engage and manage the services of independent agents and firms to include; radio promotion (i.e. urban, rock and jazz), video promotion, publicists and new media marketing
o Provide database and mailings to industry tastemakers
o Recommend appropriate consumer marketing vehicles (i.e. internet portal banner ads, print advertising, airlines in-flight music programs, etc.)
o Promote artist performances to industry tastemakers, retail accounts and distribution personnel and manage guest lists
o Pursue television and film licensing opportunities via 3rd parties
Financial Management
The characteristics of cash flows as they relate to the music industry are unique unto themselves. The C Sharp Team can provide an artist or label with a detailed cash flow for a single project or assist in creating a robust three year sales forecast incorporating the detailed accounting practices of the music business.
Many companies do not comprehend the vagaries of distribution accounting; the effect that returns reserves, line item deductions, new release discounts and co-op advertising may have on their cash flow; the necessity to retain funds to pay publishing and artist royalties; and simply the management of their daily overhead. C Sharp is uniquely qualified to assist in Cash Flow Statements, Sales Projections, single projects, Company Budgets as well Business Plans.
C Sharp Consulting is well qualified in providing the back-office infrastructure for your label or independent artist/band release and may offer the following services;
o The creation of Executive Summary and Business Plans
o Provide Cash Flow Statements, Sales Projections & Company Budgets
o Supply Artist Recording Agreements, whether you desire a traditional type of structure or a 360˚Recording Agreement
o Prepare artist royalty statements and mechanical statements
o Provide detailed project P&L projections to include; recording and marketing budgets
o Distribution accounting
o Monthly, quarterly and yearly cash flow statements of actual vs. budget sales forecasts.
o Representing your releases to the various foreign territories for licensing and distribution
o Provide networking for the brokering of the sales of intellectual property (i.e.; Masters, music catalogs and publishing companies)
o Development of business plans for purposes of equity capitalization for a start-up or growth expansion for established labels through company acquisitions and/or new artist signings
o The company has the experience to perform proper due diligence and to determine company valuations
o Additionally, the company is experienced and qualified in the auditing of proper royalty accounting practices and the auditing of royalty statements
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