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THE VIRTUAL LABEL
C Sharp Consulting has experience in and is capable of providing a turnkey solution in the formation of a ‘virtual record label’ working on behalf of, and representing the Artist, Management and Agent as they relate to the marketing endeavors required for a successful launch and ensuing marketing campaign for a new release. Under the umbrella of this virtual label, C Sharp will oversee the creation of the marketing elements required and, the implementation of all consumer drivers necessary which will include (but shall not be limited to); Production, Radio and Video Promotion, Publicity, New Media Marketing, consumer advertising, tour support and the securing of corporate sponsorship.
Procuring a ‘major label deal’ can be difficult for any new band or artist, while other established artists are simply disenfranchised with the ‘major label system’. Creating one’s own record label offers and provides many advantages, including; maintaining creative control, retaining ownership of the Masters, can be implemented in a timely fashion (without delays), will be a ‘priority’ at the label, will mitigate unnecessary costs and, upon recoupment, will provide a tremendous increase in net profit (as opposed to participating in a typical 14% artist royalty rate). This platform can be utilized for those having only a modest budget (for regional promotion), or for acts having investment capital to access, can be rolled out in a national campaign competitive in every way with the major label system.
If this seems like a viable alternative for you as an artist or as a Manager for the act you represent, please contact us directly to gain greater insight and explore this potential scenario which may be ideally suited for you in today’s changing industry paradigm.
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